Real Estate Myth... I'll Find it Myself?
I have heard people use this phrase hundreds of times in my career, many of them think better of it after some time. But, often people don’t even know how much hassle and headache they could have avoided by taking my advice.
Here’s why:
Most of the agents in my area do some marketing, in newspapers, homes magazines, and online, but not all of us work with buyers. Sure, if we get a call from one of our ads, we’ll follow up with that person and try to sell them the listing they called us on. But, many agents, if they can’t get a double-dip (selling their own listing with no other agent involved, essentially doubling their commission) they won’t bother to work with that buyer at all. So, you end up chasing down the listing agent, only to find that five phone calls later, his assistant will be happy to meet you at the open house…..yesterday.
Don’t like that one? Here’s another reason:
Many agents (especially the ones that do bank-owned homes and other motivated seller types) don’t advertise at all. They just wait for other agents that work with buyers to bring them a deal. In fact, you can troll the neighborhoods looking for signs and they might not even have a yard sign. So, you’ll end up missing the house that could be the best deal in the neighborhood you want to live in, because you never knew it was available.
Here’s yet another way to look at it:
In the real estate business, when we take a listing, we work for the seller. We are “seller’s agents.” That means, when you call the number on the sign, the person on the other end of the phone is mainly concerned with getting the best possible deal for his client, the seller. Nobody is working for you, in your best interest. What you really need, no matter how sophisticated and savvy you think you are, is a “buyer’s agent.” You need someone who is working for you, in your best interest. You need someone who can negotiate with your needs in mind. What do you think hiring a professional negotiator might cost you? How about nothing… the seller has already agreed at the time of listing that they will pay the commission to the listing agent, an the listing agent has already allocated how much he will be paying the cooperating agent that brings him a deal. So, you have everything to gain and nothing to loose by choosing one agent as your single point of contact and representative. Why would you spend all of that time calling 37 different agents for information on the 37 different homes you’re interested in, when all you really have to do is call one?
I have heard one reason that seems, on the surface, to be compelling. It goes something like this: “If I call the listing agent, he can cut a deal with the seller and reduce his commission so that I can get the house for cheaper.”
Let’s explore this for a minute:
So, you’re looking at a $200,000 house and the agent says he’ll kick in a percent to make you’re deal work (in these cases, which might actually happen, that’s the typical arrangement). That works out to $2,000 or about $14 per month on a 30 year mortgage. Not a lot of money, if the listing agent is telling you the truth. You see, that agent is a person, just like everybody else. He has two things that he is protecting, his clients’ interest is one, and his own paycheck is the other. How would you know if he didn’t kick in the extra $2,000? The answer is you wouldn’t. You are not entitled, as the buyer, to examine the sellers’ closing statement. The commission agreement is between the listing agent and the seller. You are not even a party to it. It really has nothing to do with you at all. So, why not know what you’re getting, and just negotiate the best deal you can?
So, sure, you can use the internet and the newspaper, troll neighborhoods looking for signs, call up ten dozen different agents, coordinate appointments with all of them, try to keep the names and phone numbers straight, and hope that you’re getting the best deal you can. Or, you could call one person that is a member of the appropriate MLS services for the area, build a relationship with them, and have them represent you in the largest financial transaction of your life.
Your choice….do what you want….who knows, it might be fun meeting all those new people.
